How Do I
Get My Website To Appear On Google?
"I've just put
together a frankly beautiful website with
some lovely moving intro graphics however
when I try to search for my website, there's
no sign of it on Google. How do I Get my website
to appear on Google?" Well, how long
have you got? We're guessing that you want
some concise answers you can get your head
around so let's begin...
KISS - Keep It Simple Stupid!
You may well have produced
a visually stunning website treat with a knockout
flash animated intro page but as far as Google
and other search engines are concerned your
website is nothing to write home about. The
fact that most graphic image files go unnoticed
by search engine indexing robots means that
unless you include alt tags giving some text
information as to the images content then all
the effort will go unnoticed. As far as navigation
is concerned, search engines like things relatively
simple so keep all main page links from the
homepage consistent and easy to use for your
website visitors as well. Make sure all pages
have clear titles and are as clutter free as
possible including in the website code.
FECK - Fresh Exciting Content is
King!
You've heard the mantra
'content is King' right? Well to a point. It's
true that Google likes nothing more than some
new content to tuck into to feed its ravenous
appetite but just copying and pasting some random
articles you've just googled and hoping your
website readers are going to find it useful,
just isn't going to cut the mustard. Fresh,
exciting content is where its at, I mean this
stream of consciousness quality content is just
flowing and I don't think it can be stopped.
Can it get much more exciting? If you can keep
your website readers entertained and coming
back for a daily fix of hardcore content then
chances are, google is going to sit up and pay
attention to what your doing. As long as you
think that someone somewhere is going to find
your content of use, then whats stopping you.
Hey buddy you just made someones day!
FOOL - Forage Other Online Links!
Yes, there's no escaping
the inevitable fact that if you want your website
to appear on Google somewhere near the top of
the natural listings, then you are simply going
to have to get down on your knees and beg for
as many incoming suitable links as you can to
help bolster up your websites popularity. Back
links are the blood and veins of the internet
if we're talking metaphorically and I suppose
Google might be seen as it's central nervous
system, occasionally having a massive epileptic
fit when too much bad link juice is pumping
around the system. To make sure your website
doesn't end up clogged in the internets bowel
like a stubborn stool make sure you've got a
regular source of revitalising links coming
in - perhaps aim to get your 5 a day to keep
you regular, if we're still talking about human
bodily functions - which we were in case anyone
was getting a bit confused.
TWAT - They Want Another Try!
In todays climate it's
vitally important to keep your website visitors
both informed and entertained in order that
they don't just hit the back button and leave
your website for good. Google has recently implemented
personal search whereby your own search keywords
and phrases are stored in cookies on your computer
so that Google can build up an idea of what
interests you have and tailor search to give
you results it thinks you might want to see.
How is this going to help you get your website
higher up on Google? Well, by keeping your visitors
informed with regular updates and new features
on your website, return visitors will be indexed
and the longer visitors stay and browse through
your website then incrementally your website
is going to be viewed more favourably as a website
worth showing up in the results that other folk
might want to see. The idea then, is to keep
them wanting more - offer online tools or regular
giveaways, whatever you can to keep your visitors
drooling with anticipation and coming back for
more.
So there you have
it in a handful of easy to remember acronyms
- KISS, FECK, FOOL and TWAT. Now get out there
and make yourselves useful. |
